AI Insights · Timothy · January 2025
Top Fashion Games on Android in Oceania: Q4 2024
Explore the performance trends of the top five fashion games on Android in Oceania during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the fashion game category on Android in Oceania saw varied performance trends among the leading apps. Here's a detailed look at the top five games based on insights from Sensor Tower.
Eye Color Mix from CrazyLabs LTD experienced fluctuating downloads throughout the quarter. Starting at 6.2K weekly downloads, the numbers dipped mid-quarter but closed strong at about 5.5K. Active users followed a similar pattern, beginning the quarter at 24.9K, peaking at 30.7K towards the end.
Paper Doll Diary: Dress Up DIY by Bravestars Games showed a consistent rise in weekly active users, starting from 44.5K and reaching 64.8K by the quarter's end. Downloads remained stable with slight fluctuations, averaging around 3.5K to 4.5K weekly. Revenue peaked modestly at around $32.
Acrylic Nails!, also from CrazyLabs LTD, saw a gradual decline in weekly downloads from 4.7K to a low of 1.3K mid-quarter, before a slight recovery to 3.3K. Active users mirrored this trend, dipping to under 1K before rebounding to 2.6K.
Hair Salon: Beauty Salon Game maintained a steady revenue stream, peaking at $96 early in the quarter. Downloads ranged from 1.4K to 3.1K, with a slow but steady increase towards the end. Active users started at 10K, with a slight dip mid-quarter, before ending at 9.8K.
Finally, Project Makeover by Magic Tavern, Inc. was a standout in revenue, maintaining a robust average of $20K weekly. Downloads varied, peaking at 3.5K, while active users remained steady around the 12K mark throughout.
These trends highlight the dynamic nature of the fashion gaming market in Oceania. For more in-depth data and insights, visit Sensor Tower.